To become the leading brand in the Philippines in responsible and sustainable quality tourism with a conscience.

Vision Statement
Mission Statement
Working towards achieving our vision by carefully crafting authentic, safe, innovative, responsible and sustainable tours involving local communities and providing a learning and fun experience to our guests.

Core Values
Travel Authentic Philippines stands for the following core values:
- prioritizes health and safety;
- aims to exceed expections;
- is socially conscious;
- has a strong sense of urgency;
- is dedicated to sustainability;
- respects history and heritage;
- is dedicated to protect our natural resources;
- is dedicated to the protection of animals;
- prioritizes the protection of women and children;
- provides opportunities for community development;
- strives to promote and preserve local culture;